Gmail API Integration Made Easy: A Comprehensive Guide.

Email remains the backbone of professional communication, and with the Gmail API, your applications can interact directly with users’ Gmail accounts. Our exhaustive guide demystifies Gmail API integration, providing the knowledge necessary to enhance your software with robust email functionality. Whether you’re involved in IT, product development, or any professional arena that relies on swift, secure communication, this guide is your portal to seamless email integration.

Understand API for Gmail

Designed for developers, tech enthusiasts, and businesses, the process of integrating the Gmail API, ensuring you can efficiently leverage its powerful features. From startups to large enterprises, the Gmail API serves as a versatile conduit to expand your application’s reach, improve user engagement, and streamline communication processes. Embrace the power of the Gmail API and discover how to elevate your application’s email capabilities to new heights with our in-depth guide.

What is the purpose of Gmail API?

enable gmail api

Gmail API is an advanced interface allowing developers to interact directly with Gmail, the world’s foremost email service with over a billion users globally. This API provides granular access to Gmail features, facilitating the management of emails, labels, drafts, and more within users’ Gmail accounts.

Unlike traditional protocols such as IMAP , the Gmail API enables applications to perform operations with higher efficiency and customization. From simple tasks like sending automated emails to complex ones like sorting through large volumes of messages, the Gmail API extends the functionality of standard email interactions.

Just as APIs for other email providers like Outlook and standards like IMAP are crucial in their respective ecosystems, the Gmail API plays a pivotal role in Gmail integration, offering a modern, powerful alternative for developers to create rich email-based applications.

 

enable gmail api

What are the benefits of integrating Gmail into your app?

The Gmail API is a versatile tool that offers a multitude of benefits for those looking to enhance their email capabilities. Here are some of the key advantages:

send email

Streamlined Development Process
By incorporating the Gmail API Key into your development toolkit, you conserve valuable resources, allowing your team to focus on critical software enhancements. This efficient use of the API accelerates the development lifecycle, paving the way for faster innovation and deployment.

send email

Enhanced Email Deliverability
Experience unparalleled email delivery directly to inboxes with Unipile’s advanced system, boasting an impressive 99.5% success rate. This exceptional performance ensures your communications reach their intended recipients without the barriers of spam filters or other delivery obstacles, maintaining the integrity and effectiveness of your email campaigns and correspondences.

send email

Efficient Integration
Integrating Gmail with your Customer Relationship Management (CRM) or Applicant Tracking System (ATS) is made effortless, promoting synchronized management of emails and contacts. This allows for a unified system that can track interactions and data, offering a consolidated view of communication and improving organizational workflows.

How Does Integrating with the Gmail API Improve Business Workflows?

Streamlining Recruitment Processes

enable gmail api

For recruiters and HR professionals, the Gmail API can revolutionize the talent acquisition process. When integrated with ATS software, the Gmail API enables efficient communication with candidates. Furthermore, combining this with the capabilities of LinkedIn Recruiter through the LinkedIn API, professionals can extend their reach and streamline their workflow even further. This integration offers a comprehensive solution for managing candidate interactions and interview scheduling, all from within Gmail, significantly enhancing the recruitment workflow and providing a unified platform for talent acquisition.

enable gmail api

Enhancing Customer Relationship Management

CRM software publishers can leverage the Gmail API to sync email communications directly into their platforms. This enables sales and customer service teams to track interactions seamlessly, manage leads, and offer personalized support, all within a single system.

Optimizing Outreach Efforts

CONTACT HISTORY gmail integration

Outreach software publishers find the Gmail API invaluable for campaign management. By automating personalized emails at scale, tracking engagement metrics, and scheduling follow-ups, the Gmail API empowers marketing teams to elevate their outreach strategies.

CONTACT HISTORY gmail integration

Which Industries See the Most Impact from Gmail API Integration?

Recruiting Landscape

In the recruiting industry, Gmail API integration paves the way for enhanced candidate engagement and efficient hiring cycles, leading to a dynamic recruitment ecosystem. Seamless connection with ATS software through the Gmail API enables better management of applicant data, fostering a more streamlined and effective recruitment process.

Sales Development

In sales development, leveraging the Gmail API translates to improved lead management and follow-up procedures. It enhances sales workflows, leading to more robust sales pipelines and higher conversion rates. This integration with Gmail API drives business growth through more efficient and strategic customer acquisition efforts.

How Do Gmail API Features Enhance Email Management?

The Gmail API offers a suite of features designed to enrich email management, from advanced message filtering and label management to automated responses and email scheduling. These tools provide developers with unprecedented control over email functionality, enabling the creation of more intuitive, responsive, and efficient email experiences within applications.

list email gmail api

Advantages: Streamlines the process of email search and organization, saves time by eliminating manual sorting, and enhances user engagement by quickly surfacing relevant correspondence.

List All Emails

list email gmail api

This function allows for retrieving a list of emails from a user’s Gmail account, applying various filters to search for specific messages based on criteria such as sender, date, or content.

list email gmail api

List All Emails

list email gmail api

This function allows for retrieving a list of emails from a user’s Gmail account, applying various filters to search for specific messages based on criteria such as sender, date, or content.

Advantages: Streamlines the process of email search and organization, saves time by eliminating manual sorting, and enhances user engagement by quickly surfacing relevant correspondence.

start new email

Advantages: Facilitates seamless email composition from within the application, improves workflow efficiency, and allows for the customization of email templates to maintain consistent communication branding.

Start New Email

start new email

Enables the initiation of a new email draft within an application, providing the necessary fields such as recipient, subject, body, and attachments.

start new email

Start New Email

start new email

Enables the initiation of a new email draft within an application, providing the necessary fields such as recipient, subject, body, and attachments.

Advantages: Facilitates seamless email composition from within the application, improves workflow efficiency, and allows for the customization of email templates to maintain consistent communication branding.

List and Get Label

Offers the ability to list all labels in a user’s Gmail account and retrieve details about specific labels, aiding in the categorization and prioritization of emails.

Webhook Notifications

Webhook functionality sends real-time notifications to your application when new emails arrive or when changes occur within the inbox, such as label updates or deletions.

How Can Developers Leverage Gmail API for Advanced Email Features?

Integrating advanced email features into your applications is made swift and effortless with Unipile’s provision of ready-to-use code snippets. Developers can now bypass the intricacies of starting from scratch, leveraging these pre-written codes to quickly tap into the full suite of Gmail API functionalities. Whether it’s automating email flows, parsing email data, or syncing with other software, Unipile’s reliable codebase serves as a springboard to a rapid and seamless integration, ensuring a shorter development cycle and a smoother path to deployment. This practical approach not only saves valuable coding hours but also reduces the complexity of implementing sophisticated email solutions.

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Connect your users accounts
Provide users with access to connect their accounts through just one API call, which generates a secure, direct login link for them.

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Get and list user emails in your app
Select the methods for retrieving data and implementing the message history feature in your app, ensuring real-time synchronization.

Google OAuth Setup for Unipile

1. Google's New OAuth Verification Process Overview

Google has a OAuth Verification process, mandating third-party applications to submit an application to Google for verifying their use of Google user data. You need to undergo Google’s app verification process, application whitelisting, and/or a security assessment.
While not experts in building and configuring Google Projects, we aim to assist you based on our experience in supporting other Unipile clients through the verification process
Feel free to reach out for guidance as you navigate through the ever-changing terrain of Google’s requirements and ensure a seamless integration of Google APIs into your application via Unipile.

To begin your development, you must complete the initial phase, which involves “Creating a Google Developers Console Account and Project”. Once your development is complete, you can then proceed to the second phase: “Generate your Demonstration Video”. Following that, you can move on to “Whitelisting & Security Review for Restricted Scopes”.

2. Create Google Developers Console Account and Project

Sign up on the Google Developers Console and either create a new project or use an existing Google project.

3. Navigation Menu - APIs & Services - 'Credentials'

Navigate to the ‘Credentials’ section in the Google Developers Console.
Create ‘OAuth Client ID’ credentials to gain access to your enabled APIs:
Application type: Web application
Name: Your internal name
Add 2 Authorised redirect URIs:
https://{{YOUR_DSN}}/api/v1/hosted/google_auth_request_callback (you can find your DSN in top right of Unipile Dashboard, example https://api1.unipile.com:13211/api/v1/hosted/google_auth_request_callback
https://{{YOUR_DSN less port}}/api/v1/hosted/google_auth_request_callback/port{{YOUR_DSN less domain}} (you can find your DSN in top right of Unipile Dashboard, example https://api1.unipile.com/api/v1/hosted/google_auth_request_callback/port13211

Click “CREATE”
Add Client ID and Client Secret to Unipile Dashboard > Settings > Google OAuth

4. Navigation Menu - APIs & Services - Library

Go to the ‘Library’ section in the Google Developers Console.
Enable Required API Libraries:
Search for and enable all API Libraries that your application will need: Gmail API

6. Navigation Menu - APIs & Services - OAuth Consent Screen

Throughout the implementation, you may keep your Google Project in different states:

‘User Type’ as ‘Internal’: In this mode, your app is limited to Google Workspace users within your organization.
‘User Type’ as ‘External’ & ‘Publishing Status’ as ‘In Testing’:
Note: While ‘In Testing,’ you need to add Test Users. Tokens expire in 7 days and require users to re-authenticate.
For more information on Publishing Status, click here.
For details on User Types, click here.

Ensure that you select the appropriate User Type and Publishing Status based on your project’s testing and deployment phase.

5. Navigation Menu - APIs & Services - Enabled APIS and Services

Access the ‘Enabled APIS and Services’ section in the Google Developers Console.
Check Enabled APIs: Review and verify the full list of APIs you have enabled within your Google Project.
The Dashboard provides an overview of all the enabled APIs, allowing you to confirm the status of your selected APIs for your project. Use this section to ensure that the necessary APIs are enabled for a seamless integration with your application.

 

7. OAuth Consent Screen Section - App Information

Ensure the following information is provided:

Enter Your Application Name: Specify your application name.
User Support Email: Include an email address for users to contact with questions about their consent. Recommend using an alias or distribution list with relevant parties included.
Add Your App Logo: Upload your application logo for visual identification.

Completing this information in the OAuth consent screen section is essential for users to understand and trust your application during the consent process. Include accurate details and branding elements for a smooth user experience.

8. OAuth consent screen section - App Domain

Provide the following information under the App Domain section:

Application Homepage URL: Add the URL for your application’s homepage.
Ensure that it is a true homepage and not just a ‘login’ page.
Application Privacy Policy Link: Include a link to your application’s Privacy Policy.
Important: Ensure your legal team reviews the Privacy Policy to meet Google’s specific requirements, particularly from the ‘Limited Use’ section of the provided document.
Application Terms of Service Link: Add a link to your application’s Terms of Service.

9. OAuth consent screen section - Authorized Domains

Follow these steps to add authorized domains:

  • Add your app domain utilized in your Google Project. Ensure your domain is the production-level one, not the dev/staging domain.
  • Add unipile.com domain

10. OAuth consent screen section - Developer Contact Information
  • Enter an Email Address:
    • Provide an email address for developer contact information.
    • Important: This should be a distribution list email address, ensuring all relevant parties receive Google Verification-related emails and notifications about any changes to your project. Keep this distribution list up-to-date as team members come and go.
  • Post-Verification Monitoring:
    • After submission for verification, closely monitor the Google project for any action items from Google.
    • Note: Google sends emails to this address, but they may end up in spam folders or be blocked by servers. Regularly check for updates to avoid missing important communications.

Make sure to enter an actively monitored and regularly checked email address to stay informed about your Google project’s status and any required actions post-verification.

11. Scopes section
Follow these steps to add required scopes:

  • Click on the ‘ADD OR REMOVE SCOPE ‘ button to access the menu.
  • Add the following scopes (if they don’t appear in the list, refresh the page) :
    ./auth/gmail.send
    ./auth/gmail.labels
    ./auth/gmail.readonly
    ./auth/gmail.modify (not needed if you dont want move or delete email. You will have to demonstrate to Google you really use it. Inform us to remove it on your Unipile account manually)

    12. Generate your Demonstration Video

    You may proceed with this step only once your integration is fully completed and operational in production.

    Produce and host a demonstration video that adheres to Google’s stipulations. To validate your app with Google, you must also submit a video showcasing your app’s functionality. This video should be uploaded as an ‘Unlisted’ YouTube video for verification purposes, and only one video link is permissible.

    Before crafting the video

    • Your app and OAuth flow are presented in English, as indicated in Google documentation under “Apps requesting sensitive scopes” and “Apps requesting restricted scopes.”
    • The demonstration is conducted in a production-level domain.
    • In your Google Project settings, navigate to Navigation Menu -> APIs & Services -> OAuth Consent Screen and confirm the following:
      • Publishing status is set to “In Production.”
      • User Type is designated as “External.”
    Authentication
    • Display your application’s homepage with the complete URL, emphasizing its production status.
    • Illustrate how a Google customer can connect their account emphasizing the use of the official Google sign-in button.
    • During the authentication flow, when presenting the OAuth process screen, highlight the URL and drag across to reveal the CLIENT ID in the URL.
    Functionality
    • Sequentially showcase each set of scopes being requested, tailoring them to your specific use case.
    • Demonstrate bi-directional functionality by showing synchronization between your application and Gmail. Use separate tabs to toggle between your application and each relevant section of Gmail. For example, sending an email through your application, illustrating how changes are synced in Sent mail list on Gmail, and in the other way displaying the receipt of an incoming email within your app.

    By following these guidelines, your demo video will effectively convey the authentication process and the functional capabilities of your application in sync with Google services.

    After creating your video demo and ensuring it complies with all the criteria outlined, kindly share the YouTube video URL with your us. We can assist in the review process or you can proceed to submit your app for verification directly.

    Please note the following steps:

    • Add the final video to your Google Project as an ‘unlisted’ YouTube video link.
    • Submit the YouTube video URL to your Customer Success Manager for review.
    • Following the review, proceed with the app verification submission.

    Keep in mind that the verification process duration may vary. After submission, it can take anywhere from 2 to 8 weeks, depending on Google’s submission queue and the number of remediation rounds they deem necessary. Stay informed and coordinate with us throughout the verification process.

    13. Whitelisting & Security Review for Restricted Scopes

    If your application utilizes restricted scopes, additional steps are required. Here’s a brief overview of what to anticipate:

    Google Security Assessment
    To ensure the security of user data, apps requesting access to restricted scope Google user data must undergo a security assessment. This assessment is crucial for verifying that all apps accessing Google user data can handle data securely and delete user data upon request. The detailed assessment process is outlined on the CASA (Cloud Application Security Assessment) site.

    Google categorizes your app as either Tier 2 or Tier 3

    Tier 2 (Self Scanned – Lab Verified) >> Most Common
    Option of Free OR paid (third-party assessor)
    CASA Tier 2 Process
    Tier 3 (Lab Scanned – Lab Verified)
    Paid – Must be completed by a third-party assessor
    After receiving your Tier classification, Google will provide instructions and tools for completing the assessment. Refer to the provided link for Google Security Assessment Information and scroll down to the Security Assessment FAQs for more detailed information. Ensure compliance with this process to demonstrate your app’s capability in handling user data securely when utilizing restricted scopes.

    Google Security Assessment Information

    Yearly Security Re-assessment for Apps with Restricted Scopes
    Apps that access restricted scopes must undergo a yearly re-verification process for compliance and complete a security assessment every 12 months to maintain access to verified restricted scopes. This process ensures ongoing adherence to security standards and safeguards user data.

    If, at any point, you introduce a new restricted scope that hasn’t been previously assessed and approved, your app may require reassessment at that time.

    The Google review team will initiate contact via email when it’s time for your app to recertify. It is crucial to keep your Project Owner and Project Editor information up-to-date in your Cloud Console. This ensures that the right members of your team receive notifications about this annual enforcement, allowing for timely and smooth compliance with the re-assessment requirements. Stay vigilant and promptly respond to communications from Google to uphold the security and compliance of your app. Check Google FAQ for more information.

    Whitelisting Option
    If you prefer an alternative to the standard verification and security review processes, you have the option to have your application whitelisted. This allows you to bypass the usual procedures, but it is important to note that this option is applicable only if your application meets very specific criteria. While most use cases do not fulfill these criteria, we have outlined the requirements below for you to assess whether whitelisting might be suitable for your application.

    Requirements:

    Majority of Customers using Google Workspace:
    The majority of your customers should use Google Workspace (formerly GSuite) accounts, i.e., have email addresses with the format @company.com.
    Whitelisting requires action by end users’ administrators to allow access. You need to provide to your users’ administrators your Google projet Client ID. They have open their Console: https://admin.google.com/ac/owl/list?tab=configuredApps and allow you client_id.
    Limited Personal Gmail Account Usage:
    Fewer than 100 personal Gmail accounts (@gmail.com addresses) should be able to authenticate into this flow.
    Unverified projects have a 100 (lifetime) user limit per project. When whitelisted, Google Workspace accounts do not count against this limit. However, personal Gmail accounts will always count towards this limit.
    Free Trial Users and Whitelisting:
    Free trial users must use their Workspace email address and whitelist the application.
    Keep in mind that whitelisting is a workaround solution and might not be suitable for all use cases. Evaluate these requirements carefully to determine if your application aligns with the criteria for whitelisting. If so, take the necessary steps to meet these requirements and explore this alternative approach.

    Discover the Full Range of Unipile’s Gmail Integration Capabilities

    Email Features

    Gmail
    Gmail

    Outlook
    Outlook

    IMAP
    IMAP

    Account connection
    Hosted Auth: White label email auth Check Check Check
    Custom auth: Connect user with credentials Check
    Gmail or Microsoft OAuth: Use your App Oauth screen Check Check
    Send/Receive
    Email sending API Check Check Check
    Email listing API Check Check Check
    Organize
    Email deletion API Check Check Check
    Email moving API Check Check Check
    Email folder listing API Check Check Check
    Email folder retrieval API Check Check Check
    Webhooks
    Email webhook for new messages Check Check Check
    Email open and click tracking API Check Check Check

    Unipile vs Self-Integration: Save Time and Get Support

    Explore the distinct benefits of opting for Unipile’s streamlined integration solutions over managing the process on your own. With Unipile’s Hosted Auth, enhance your system’s security by managing sensitive credentials, and enjoy seamless integration across various email providers with universal compatibility. Simultaneously, reduce maintenance efforts and accelerate development, ensuring a reliable, efficient, and user-friendly authentication experience with a single link.

    One Link Hosted Auth vs. Full OAuth Flow

    Unipile’s Hosted Auth simplifies email integration by automating provider detection and authentication. This reduces development complexity and saves time significantly. By streamlining the initial setup, this modern approach ensures ongoing reliability and security of connections, allowing developers to concentrate on enhancing user experience instead of handling backend complexities.

    Expanding Versatility: Unipile’s Integration with Microsoft and IMAP

    Microsoft Graph API

    microsoft oauth api

    To integrate Microsoft accounts with Unipile using OAuth, start by registering your application in Azure Active Directory (AAD). Next, configure Unipile to accept your AAD application ID. If you encounter any difficulties during the setup or registration with Azure AD, do not hesitate to contact our support team for immediate assistance and detailed instructions.

    IMAP API

    microsoft oauth api

    To integrate IMAP accounts with Unipile, begin by configuring your server details and authentication method within Unipile’s settings. You’ll then enter the necessary IMAP server information to establish a connection. If you encounter any configuration challenges, our support team is on standby to assist you with step-by-step guidance to ensure a smooth integration process.

    FAQs

    What are the limitations of the Gmail API in terms of usage quotas and rate limits?

    The Gmail API has specific usage quotas and rate limits to manage the load on Google’s servers and ensure quality of service. These limits are calculated in terms of quota units, which vary depending on the type of operation (e.g., sending an email versus listing messages). Users can view their current quota and adjust limits through the Google Developer Console. For heavy usage, Google recommends optimizing code to reduce the number of requests and considering the batching of API calls.

    Can the Gmail API be used to integrate with non-Gmail email clients or services?

    The Gmail API is designed to interact with Gmail accounts specifically and does not directly integrate with other email clients or services. However, developers can use the API to sync or migrate emails to or from Gmail, and then handle interactions with non-Gmail clients via their respective APIs or protocols like IMAP or SMTP.

    How does the Gmail API handle data privacy and user consent?

    The Gmail API adheres to Google’s strict privacy policies and compliance with regulations such as GDPR. User consent is mandatory, and applications must use OAuth 2.0 for authentication and authorization, ensuring that users explicitly grant permission to access their Gmail accounts. The application’s scope of access is limited to what is necessary for functionality, and users can revoke access at any time.

    Are there any costs associated with using the Gmail API?

    The cost of using the Gmail API depends on the number of user accounts connected through your application. For specific pricing information, please visit the pricing page on Unipile’s website. This will provide you with details on the different pricing tiers based on the number of accounts, helping you understand the costs associated with your particular integration needs.

    What support resources are available for developers encountering issues with Gmail API integration?

    Unipile provides extensive documentation on the Gmail API, including a developer’s guide, API references, and tutorials. These resources are helpful for troubleshooting and getting advice on best practices for API integration.

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