Join Slack CommunityInstagram API: Smarter Inbox Management
Connect any Instagram account to your application with one unified API. Enable DM messaging, story interactions, comment management and profile sync directly from your software.
Direct Message · 1 min agoStory · 25 min agoInfluencer Outreach · 1h agoPost · 3h ago · ❤️ 142 💬 18Follow · 5h ago
Instagram API Integration
One API for Instagram: Connect Every Account Type
Integrate with Instagram Personal and Professional accounts. Each account type serves different use cases for your application. Our API handles both with the same unified schema.
Connect your users' personal Instagram accounts to your platform. Sync all DM conversations, contacts and interactions in real time, enabling unified inbox, outreach and team collaboration features.
Integrate Instagram Professional accounts (Creator & Business) used by brands and influencers. Access DMs, story interactions, mentions and professional messaging features: ideal for CRM, social selling and influencer management tools.
Instagram API Integration
for Direct Messaging
Send, receive, and sync all Instagram DM conversations. Manage story replies and attachments directly within your application.
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Instagram
LinkedIn
Gmail
Mery Yard · MONDAY, 07:12 PM
Hey Lucas, loved your...
Retrieve & Sync Conversations
Retrieve all past DM threads from connected Instagram accounts and link them to your user's CRM records with real-time synchronization.
Start New Conversations
Enable your users to initiate new direct messages with Instagram followers or accounts directly from your platform.
Send Attachments
Share images, videos and files directly within Instagram DMs. Rich media support for more engaging conversations.
Manage Users' Instagram Messages with a Shared Inbox
Let your team members manage users' Instagram messages on their behalf, directly from a shared inbox inside your app.
Multi-Account Management
Connect and manage multiple Instagram accounts across users from a single dashboard.
Reply on Behalf
Send and reply to DMs on behalf of each selected user without switching between profiles.
Assign & Collaborate
Share and assign incoming messages within a team for secure, organized collaboration.
Carlos ReedIsabella StoneJavier MitchellLucia Brooks
Carlos
Isabella
Carlos
Javier
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Manage Multiple Instagram Accounts Seamlessly
Managing conversations across several Instagram accounts is simple with our unified API. Users can connect multiple accounts and centralize all their messages in one place, without switching between profiles.
Unified Sync
Connect personal, creator and business accounts. All DMs, stories and interactions sync in real time to a single view.
Secure Account Switching
Switch between accounts instantly. Each connection stays isolated with its own credentials and permissions.
Centralized Inbox
All DMs from every connected account flow into one inbox. No more juggling between the Instagram app and profiles.
Manage Posts, Comments & Reactions via API
Retrieve, create, and engage with Instagram content programmatically. Monitor your users' posts, automate commenting, and track engagement, all from your platform.
List & Retrieve Posts
Fetch all posts from connected accounts. Access captions, media, timestamps, and engagement metrics.
Comment & React
Send comments and add reactions to posts programmatically. Automate engagement at scale for outreach or community management.
Create Posts
Publish new content to Instagram directly via API. Schedule and automate posting from your application.
Monitor Engagement
Track reactions, comments and post performance in real time. Feed engagement data back into your CRM or analytics.
Feed
Posts
Analytics
Reply as shoeshop_official...
Post
Search Profiles & Create Contact Cards
Search Instagram profiles by username, bio, or name. Add them to your CRM with one click and automatically enrich with verified profile data.
Instagram Search
Creative Director · @sarah.creates
Creative Director · @mike.studio
Senior Creative Director · @lisa.creative
Creative Director · @david.creates
Instagram API Capabilities
Access every Instagram endpoint through a single, unified API. From messaging to posts, profiles to comments, build any Instagram integration your users need.
Account Connection
2 endpoints available
Messages
10 endpoints available
Posts & Comments
7 endpoints available
Profiles
3 endpoints available
Specific
2 endpoints available
Webhooks
3 events available
Inboxes
1 inbox available
Video Guide: Build with Instagram API
In this video, learn how to connect an Instagram account and start syncing DMs, retrieving profiles, and automating engagement from your app.
Instagram API Use Cases for Publishers
Discover how Unipile's Instagram API powers different industries with seamless communication integration.
CRM Publisher
Enrich your CRM with Instagram DMs, story replies, and contact data. Sync conversations and track engagement alongside email and other channels.
CRM Use CaseOutreach
Add Instagram DMs to your multi-channel sequences. Combine IG, LinkedIn, and email touchpoints for higher response rates and warmer engagement.
Outreach Use CaseInfluencer & Community
Manage creator outreach at scale. Browse profiles, send DMs, track replies, and close partnerships — all from your influencer management platform.
Learn MoreBuild Features into Your Product Today
Try our White-Label solution for free and unlock its full potential for your business. With the 7-Day Free Trial, gain access to the complete suite of features designed to enhance your platform's capabilities and branding.
What's included
Instagram API Integration for Modern Apps
A production-ready SDK that handles the complexity of Instagram integration. RESTful endpoints, real-time webhooks, and automatic rate limiting, so you can focus on building, not maintaining.
Simple Integration
Send DMs, retrieve profiles, and post comments with just a few lines of code. Our SDK handles authentication, rate limits, and error handling.
// Connect to Instagram in seconds import { UnipileClient } from 'unipile-node-sdk'; const client = new UnipileClient({ dsn: 'https://api.unipile.com', token: process.env.UNIPILE_TOKEN }); // Retrieve an Instagram profile const profile = await client.users.getProfile({ account_id: accountId, provider_id: 'instagram_user_id' }); // Send a Direct Message await client.messaging.sendMessage({ account_id: accountId, text: 'Hey! Loved your latest post 🔥', attendees: [{ provider_id: 'ig_user_id' }] });
RESTful API
Clean, standardized endpoints with JSON responses. Predictable URL structure and HTTP methods.
Real-time Webhooks
Instant notifications for new DMs, story replies, and engagement events. No polling required.
Secure Authentication
Token-based authentication with automatic session management. Secure credential handling for all account types.
Account Protection
Built-in safeguards to protect Instagram accounts. Human-like behavior patterns and activity limits.
Smart Rate Limiting
Automatic rate limit management with informative headers. We handle Instagram's restrictions for you.
Clear Error Handling
Descriptive error codes and messages. Built-in retry logic with exponential backoff.
One dashboard for all your integrations
Manage all your LinkedIn, WhatsApp, Gmail accounts and more from a single, intuitive interface.
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Discover More from Our API Suite
Beyond Instagram, Unipile connects your product to messaging platforms, email providers, and calendars. Build a complete communication layer with a unified API approach.
Messaging API
Connect WhatsApp, LinkedIn and Telegram to send, receive, and manage conversations programmatically. Build unified inbox features and outreach automation in your app.
Built-In Security and Compliance
Enterprise-grade protection for your data and workflows Learn more about our security
Instagram API FAQ
Everything you need to know about integrating Instagram with Unipile's API
The Unipile Instagram API is a powerful tool that enables developers to programmatically interact with Instagram's data and features, facilitating various functionalities for businesses, including the ability to retrieve messages and reactions.
Yes. Our API is designed in line with the Digital Markets Act (DMA). We only enable messaging interoperability and do not store or scrape user profiles. Please note that Unipile is not a Meta Partner, and our solution focuses exclusively on messaging use cases.
No. Unipile is not an official Meta Partner and does not use Meta's official Instagram Graph API. Our solution operates independently under the Digital Markets Act (DMA) framework, which mandates messaging interoperability for gatekeeper platforms. This approach is similar to how many established CRM, outreach, and customer engagement tools provide Instagram DM integration.
Absolutely. Clients are required to respect Meta's TOS at all times. This means acting responsibly, avoiding spam or unauthorized automation, and using the API only for legitimate messaging scenarios such as customer support or user interactions.
You can integrate the Instagram API by following the SDK documentation. It provides detailed instructions on setting up the integration. You can also review our full API documentation or contact our support team for guidance.
With the Unipile Instagram API, you can efficiently manage interactions such as responding to comments, messages, and customer inquiries across multiple Instagram accounts.
Yes, you can send text, images, audio, and video messages, as well as documents via the API.
Yes, there is a free introductory offer for the Instagram API, allowing you to explore its features before upgrading to the payed plan for more advanced capabilities. No credit card is required for the free trial. Visit our pricing page for details or start your free trial now.
Absolutely. The API is designed to be flexible and can be integrated into your existing CRM or other business software.
It's important to note that adherence to the terms of use of the providers is essential. Violations can result in the suspension or banning of your account. We recommend implementing usage limitations on your end to prevent the sending of an excessive number of messages by your users. Learn more about provider limits and restrictions.
Regarding data privacy and compliance when using the Unipile Instagram API, please consult Unipile's Privacy Policy. This policy outlines how Unipile handles data in accordance with legal requirements, ensuring users' information is managed responsibly and securely.
Tell us about your project here. We look forward to discussing how Unipile can support your communication needs! Feel free to access our API documentation here.
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